Kind mag

Project

I designed two creative 1/2 page ads for UP Cannabis, printed in Kind Mag Winter 2021-2022 edition & distributed nation-wide. The purpose of the campaign was to promote high THC, premium pre-rolls. We wanted to take over 2 gutters of the magazine to drive home UP’s quality promise while clearly setting the brand apart from competing ads in the edition. The ad and copy are a nod to old-school stoners rolling messy joints with a touch of Canadian kindness and humour. Designed under HEXO Corp, 2021.

· Supported on copy direction & development
· Advertising Design
· Print Design
· Graphic Design

Secondary Ad