Project

As Snif continued to expand their scent line, they started collaborating with artists across various mediums. This first collab collection was with Harry Hudson, a musician releasing an album in the summer of 2021. I worked with Snif to marry their brand with Harry Hudson’s powder blue album identity. I used HH brand elements to bring movement to the page: stars and smiley faces faded in and out of the background, I updated the marquee to showcase more HH elements, and designed a custom animated ‘atom’ element to anchor links to his music. This project was a case study in showcasing how far the boundaries of the Snif brand and website could be pushed while remaining true to their identity. Designed under PointerCreative 2020.

· Web Design
· Graphic Design
· Creative Direction