snif
Project
Snif is disrupting the tired fragrance industry with free trials and returns. According to Snif, everyone deserves genderless, high quality, vegan scents. I believe that a proudly disruptive brand deserves an unapologetic website that brings users on a journey into their new found world of fragrance. Take a leap of faith by taking advantage of a 7-day free trial. Spray, snif, wear, repeat. Or don’t!
I desgined a website that sets this fragrance supplier apart. I paired cheeky photography with animated moving hand-drawn lines to convey feelings, memories, and moments that scents can jog. I kept this site unique with a sticky bottom navigation bar and cart, animated hand-drawn elements, and discoverable easter-egg elements. Snif is nothing like you’ve tried before, and everything on the website was designed to provide such an experience. Designed under PointerCreative 2020.
· Web Design
· Graphic Design
· Creative Direction
Awards
Typewolf · Awarded Site of the Day, October 26, 2020
“It's hard to find a weak spot here—Snif uses every aspect of their website to build a compelling experience. It's a maximal approach that so many sites struggle to get right, but they pull it off and make it look effortless.”
“Though sparse, the imagery used throughout the site embodies the brand's personality. It doesn't oversell the product; instead, it complements the content nicely.”